54bd1's Privacy Policy & Protection of Your Information

Introduction & Purpose of This Policy

54bd1 ("we", "us", or "the platform") is an online gaming service provider that offers cricket betting, live casino, and slot games for players in Bangladesh. When you use our website, you share certain personal information with us. This privacy policy ("policy") explains how that information is collected, what it is used for, who it may be shared with, and what steps we take to protect it.

This policy applies to all 54bd1 services, the mobile version, and all associated digital channels. By using our platform, you are considered to have agreed to the terms of this policy. If you do not agree with any part of this policy, please refrain from using our platform.

What Information We Collect

54bd1 collects only the information that is necessary for the proper operation of our services. We follow a data minimisation approach when collecting information.

2.1 Information You Provide Directly

During account registration and use of our services, you may provide the following information:

• Full name and date of birth (for age verification)
• Email address and mobile number
• Password (stored in encrypted form — never readable in plain text under any circumstances)
• Payment-related information (such as bKash or Nagad number, bank account details)
• National ID card or passport details for identity verification

2.2 Automatically Collected Information

When you use 54bd1, certain information is collected automatically through technical means:

• IP address and device type
• Browser type and operating system
• Time and duration of access to the platform
• Pages visited and activity logs
• Information obtained from cookies and similar tracking technologies

2.3 Transaction-Related Information

Records of deposits and withdrawals, bet history, bonus usage details, and account balance information are stored in our systems. This information is used to prevent fraud, ensure account security, and maintain regulatory compliance.

How Your Information Is Used

54bd1 uses your personal information only for specific, legitimate, and clearly defined purposes. The main purposes are described in detail below:

Sharing Information with Third Parties

54bd1 may share your personal information with third parties in specific circumstances and under strict conditions. We never share information for advertising purposes without your consent.

4.1 Service Provider Partners

We work with trusted third-party service providers for payment processing (bKash, Nagad, Rocket, and bank transfer services), technical infrastructure, identity verification, and anti-fraud services. These partners receive only the information needed for their specific function and are required to comply with our privacy standards.

4.2 Disclosure Required by Law

We may be legally required to disclose information in response to applicable Bangladeshi laws, court orders, or legitimate requests from government authorities. In such cases, we will provide only the minimum information necessary.

4.3 Business Restructuring

In the event of a business restructuring, merger, or acquisition of 54bd1, user information may be transferred to the new entity, which will be required to ensure the same level of protection as this privacy policy.

4.4 With Game Providers

We share only technical gameplay-related data with game developers such as Pragmatic Play, Spribe, JILI, and others. Your personal identity or financial information is never shared with game providers.

Cookies & Tracking Technologies

54bd1 uses cookies and similar technologies on its website to improve your browsing experience and ensure the security of the platform.

5.1 Essential Cookies

These cookies are necessary for the basic functionality of the platform. They are used to maintain login sessions, manage security tokens, and save language preferences. Without these cookies, the platform will not function properly.

5.2 Functional Cookies

These cookies are used to remember your preferences and settings and to provide a personalised experience on each visit.

5.3 Analytics Cookies

We collect anonymous analytics data to understand which parts of the platform are used most and to improve the quality of our services.

Data Security Measures

54bd1 applies industry-standard security measures to keep your personal information safe. Our security framework is continuously reviewed and improved.

• SSL/TLS Encryption: All data transmission between you and our servers is protected by SSL encryption, which guards against interception.
• Password Hashing: Your password is never stored in plain readable form — only a one-way cryptographic hash is stored.
• Access Controls: Only authorised staff can access your information on a need-to-know basis — all access is logged and monitored.
• Regular Security Audits: Our systems undergo regular security audits and vulnerability assessments.
• Data Backups: Your information is regularly saved in secure, encrypted backups to prevent data loss in the event of any technical issue.

However, no method on the internet is 100% secure. We therefore ask you to take the following precautions: use a strong password, do not share your password with anyone, and contact us immediately if you notice anything suspicious.

Data Retention Period

54bd1 retains your personal information only for as long as is necessary to provide services and fulfil legal obligations.

7.1 Information for Active Accounts

While your account is active, your profile information, transaction history, and gaming records are retained. This information is needed for your convenience, dispute resolution, and legal reasons.

7.2 After Account Closure

After an account is closed, we are required to retain certain information for a defined period in accordance with applicable law, particularly financial transaction records. Once that period has passed, your personal information is securely deleted or anonymised.

7.3 Marketing Data

If you withdraw from marketing communications, we will delete your related marketing data as soon as possible, generally within 30 days.

Your Rights & Controls

You have important rights over your own information at 54bd1. We respect these rights and are committed to helping you exercise them.

To exercise any of these rights, email us at [email protected]. We will respond to your request within a reasonable time after receiving it.

Protection of Minors' Information

54bd1 is strictly not for anyone under the age of 21. Our platform is for users aged 21 and above only. We do not knowingly collect any information from minors.

Through age verification during account registration and identity document checks, we ensure that all our users meet the required age requirement. If we inadvertently collect information from a minor, it will be deleted immediately and the associated account will be closed.

International Data Transfers

For operational purposes, your information may be processed or stored on servers in countries outside Bangladesh. In such cases, we ensure that the protection of your information is maintained in accordance with the standards of this policy.

Our agreements with third-party service providers include strict data protection provisions. Our technical infrastructure partners comply with their own data protection policies and ensure internationally recognised security measures.

Changes to the Privacy Policy

54bd1 may update this privacy policy from time to time. Changes may result from the introduction of new services, legal changes, or improvements to how we deliver our services.

We will notify you in advance of any significant changes. Change notifications will be sent to your registered email address and a clear notice will be posted on the platform. Continued use of the platform after changes have been made will be considered as your agreement to the updated policy.

The most current and active version will always be available on this page — 54bd1.lat/privacy-policy.

Contact Us

If you have any questions, concerns, or requests regarding this privacy policy, or if you wish to exercise any rights over your information, please do not hesitate to get in touch with us.

After receiving your request or complaint, we will respond as soon as possible. Complex privacy-related matters may take a little longer to resolve, but we treat every request with care.

You may also want to read other important 54bd1 policies — the Terms & Conditions and Responsible Gaming pages will give you more detail about your rights and responsibilities.